Video marketing on the web should be an important component to any web marketing campaign. Unless you spend thousands of dollars on advertising every month, organic searches will make or break the success of your website. In the web 2.0 world, video marketing should be seen as another way to feed and promote your website via the search engines. Every time you build a back-link, the search engines perceive this as a “vote” for your web content. The more “votes” that you have for a keyword, the more likely your website will show up in the first couple of pages in the search engines. Using video as a way to build back-links can be very important because, frankly it could be an easy way to shortcut to the first page! The problem with video marketing is that most people think of it more as a hassle than a benefit. If you are serious about your website, do not be take this attitude! There are many software and services available online that can help making YouTube quality videos easy. I won’t get into any specific programs, but please make sure to research the effectiveness of a video marketing solution before you add it to your tool-set. If you don’t have many ideas, one quick and easy way to create a video is to take one of your articles that you use for article marketing and convert it to a short video. This can be accomplished with Power Point with some difficulty or other common editing softwares. Even better, take advantage of new softwares that convert articles into video quickly. After you create your video, the very next thing you must do is find an easy way to distribute your videos to multiple video websites. Websites like Tube Mogul offer free services to distribute your video to all of the major web 2.0 video sites. When submitting your video content, matching important video content to your on-site web content is just as critical. Ensure the content that your video is pointing to is updated on a regular basis to generate traffic to your website.